"Thinking of you" sums up the Electrolux offering — always put the users first and foremost, whether it is a question of product development, design, production, marketing, logistics or service.
By offering products and services that consumers prefer, which benefit both people and the environment, and for which consumers are willing to pay higher prices, Electrolux can achieve profitable growth. Innovative products, lower costs and a strong brand enable Electrolux to create a foundation for improved profitability.
Electrolux kitchen products
Electrolux has substantial market shares for all major kitchen appliances; refrigerators, freezers, cookers, ovens, dishwashers and hoods. Electrolux also sells small household appliances such as toasters, coffee-makers and mixers. The strongest positions are in cookers and hobs; these product categories are among the most profitable within kitchen appliances. Approximately half of the Group’s sales of kitchen appliances is under the Electrolux brand.
Electrolux has a long tradition of continuously reducing water and energy consumption of the products. For large household appliances like refrigerators, more than 80% of their total environmental impact occurs when the products are in operation. Improved environmental performance also means lower lifetime operating costs for consumers. Offering products with outstanding environmental performance therefore provides competitive benefits
Electrolux laundry products
Electrolux is a leading producer of both washing machines and tumble dryers. The largest global market share is for front-loaded washers. Electrolux is also a leading producer of washers and dryers that feature low consumption of energy and water.
The Group has developed and launched a number of innovative washers and dryers that simplify and improve the laundry process.
Electrolux floor-care products
Electrolux is committed to continuous market introductions of innovative products for which consumers are willing to pay premium prices. Most of the Group’s vacuum cleaners are developed and sold globally, which makes Electrolux unique compared to the Group’s competitors. The Group is the market leader in the central vacuum system segment.
Electrolux professional products
Electrolux is a world leading supplier of total solutions of professional food-service and laundry equipment. The Group’s comprehensive experience and expertise in Professional Products pays dividends for operations within Consumer Durables, and vice versa.
Electrolux supplies restaurants and industrial kitchens with complete solutions of equipment and services, including ovens, dishwashers, refrigerators, cookers and hoods. The product offering of professional laundry equipment includes washing machines, tumble dryers and equipment for finishing and ironing.
Electrolux also has the industry’s most extensive service network, which is a vital competitive advantage. The Group’s strongest position is for food-service equipment in Europe.
