About 90 years ago, while walking through the streets of Vienna, Austria, Axel Wenner-Gren, spotted a vacuum cleaner in a shop window. "There should be one of these in every home," he said to himself. The rest, as they say, is history. This documentary film follows the company from a businessman's revolutionary idea to market vacuum cleaners door-to-door to today's global appliance business.
Collaboration between Lux and Axel Wenner-Gren begins. The first vacuum cleaner, the Lux 1, is produced at Lilla Essingen. Axel Wenner-Gren becomes the agent for Lux in Germany, United Kingdom and France.
Swedish engineering students, Baltzar von Platen and Carl Munters, present a sensational invention - a machine that produces cold through heat using a new and brilliant application of the absorption process.